RED BULL
RED BULL
CHICAGO
Samuel Hudock
Art director, creative thinker, and designer
SAMUEL
SAMUEL
RedBull Total Zero
RedBull Total Zero soothes the woes of teenagers and young adults by giving them the energy to tackle any challenge the day throws at them.
2017 SPEC WORK: PRINT DIGITAL SOCIAL OUTDOOR
OUTDOOR
Hell Holes
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As part of the outdoor campaign, Red Bull will create pop-art scenes that unfold on the sides of various buildings. It will be as if the street viewer is peeking through the wall at whatever woe-stricken person is on the other side.
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Testimonials
Red Bull will also place sticker speech bubbles all across communal centers, integrating people as the characters for our storytelling.
SOCIAL
Drama Helpline
Life can be so dramatic, but it doesn't have to be hopeless. Red Bull Total Zero's mission is the cure our customer's woes by giving them the energy to tackle their day.
As a part of the social campaign, Red Bull's main Twitter account will act as a hero in the night, swooping in toward cries for help with real solutions for real users.
