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Rain-X

When the visibility gets bad enough, drivers run the risk of serious damage. This campaign details the victims of untreated windshields.

2016 SPEC WORK: PRINT OUTDOOR SOCIAL
PRINT
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OUTDOOR
Cautionary Tails

The out-of-home aspect of the campaign will be a series of fake crime scenes with chalk outlines of various roadkill and damaged inanimate objects. The Crime Scenes will be branded and will be interactive and photos will be disseminated on social.

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OUTDOOR
Blazing
New Trails

Working with a number of national parks, LifeStraw will invest in creating new exciting new trails and adventures in the parks.

The trails will target strollers, amateurs, and experts alike, and will full be featured in the challenge app.

&SOCIAL
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COPY & ART  Samuel Hudock

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