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RED BULL
RED BULL
CHICAGO
Samuel Hudock
Art director, creative thinker, and designer
SAMUEL
SAMUEL
Swiss Army
When your natural state is city-slicker, how will you manage when you're all the way back-to-basics?
2018 SPEC WORK: PRINT DIGITAL OUTDOOR
DIGTAL
Meet Jessica
and Brent
Using Youtube's interactive features,
Swiss Army will host a choose-your-own-adventure style
game featuring two
fictional influencers,
Jessica and Brent.
Will the two survive
out there? That's completely up to the audience.
OUTDOOR
Going Feral
Now with Swiss Army deep into the business of traumatizing travelers, the campaign will expand into out-of-home with the junglification of urban and suburban landscapes to give passerby's a taste of the difficulties and craziness of the world well outside their comfort zone.
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